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BODYGUARDZ - Protection

Protective Cases 2020

Bodyguardz partnered with Lifestyledesign to develop a fresh branding and design strategy for their new line of premium iPhone cases. The project started with research and team collaboration to delineate overall aesthetic directions for new case designs, and then developing compelling new case interior solutions based on the Design Strategy and Innovation findings. The primary goal was to communicate the story of “rich and refined yet simple” exteriors combined with visually compelling interiors offering best-in-class protection.

 

INDUSTRIAL DESIGN | CMFG

Refract
Refract is protection you can see and feel. This case has visible internal ridges that absorb impacts and allow light to shine through the translucent stripes. Additional design highlights include metallic button accents and a raised bumper to protect both the design and screen of your iPhone 12. Refract features Ultra-Fresh® antimicrobial product protection for a case that is both sophisticated and protective.

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Stack
Stack features multiple layers of protection. There are smooth ridges on the outside for added no-slip grip always keeping your iPhone 12 secure. The inside features protective ribbing, plus Unequal® technology for built-in impact-absorbing security. Stack also features Ultra-Fresh® antimicrobial product protection, a distinctive two-toned back design, and responsive, easy-press buttons.

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Carve
Carve combines eye-catching aesthetics with practical function. The sculpted edge provides no-slip grip and features a unique design. Carve also includes Ultra-Fresh® antimicrobial product protection, metallic button accents, and a raised bumper to protect both the camera and screen—adding up to a case that accentuates the design of your iPhone 12 while offering dynamic drop and impact protection.

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Split
Split is a protective case featuring a smooth, translucent edge with a textured, light-refracting stripe and a transparent back that enhances the phone. Built-in protective design elements include a raised bezel to protect the camera and screen for your iPhone 12, as well as impact-absorbing corners. 

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Avenue
With three layers of TriCore protection, Avenue features a rigid, optically clear back, shock-absorbing bumper that adds a pop of color, and a raised bezel to protect the camera and screen of your iPhone 12. The design frames and enhances the look of the device while the internal ridges provide an added layer of defense against bumps and drops. This case is the perfect blend of style and protective performance.

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Approach
Our process included several rounds of exploration, modeling, and renderings. We created concepts around premium protection that explored functional details, overall form, and CMFG directions.

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CMFG
High-level CMFG is the key to infusing subtlety and nuance into new concepts. Beginning early in the development process, we utilize high definition digital techniques to finesse the quality and execution of CMFG (Color, Materials, Finishes, Graphics) at the very highest level.