Bureo - Eyewear
Untangling the Ocean
Premium sunglasses transformed from discarded fishing nets.
CHALLENGE
Bureo is on a mission to cleanse the ocean of discarded fishing nets by collecting and transforming them into quality products with endless recyclability. Lifestyledesign accepted the challenge to create a line of premium sunglasses from this recycled material.
APPROACH
The basic recycled material was challenging given its innate color and texture. To mitigate these inherit limitations, bold linear textural elements were utilized to create attractive dimensional details in the frames. A custom metal insignia contrasts and complements the visual impact of this very textural material.
RESULTS
A seemingly undesirable recycled material was successfully re-purposed into premium sunglasses that are both a fashionable and an environmentally aware statement; another step in the global drive toward sustainability.
RESEARCH | INNOVATION | STRATEGY | PRODUCT | CMFG
THE PROBLEM
THE SOLUTION
BAFFIN
The Baffin touts an extra-large fit frame with classic square lens for a more masculine appeal.
CALDERA
The Caldera has a cat-eye wayfarer frame with medium-fit, sporting subtle curves to give it a softer touch.
PESCADOR
The Pescador exemplifies the classic wayfarer style with its large square frame.
VICTORIA
The Victoria has the smallest frame fit and features round shaped lens for the most alluring classic look.
SUSTAINABLE SUNGLASSES
AN ENVIRONMENTAL APPROACH
