With over a decade of experience and prior to the new brand creative strategy development, Flow Sports and Lifestyle design completed a deep dive to uncover consumer insights, marketplace trends and whitespace opportunities. We conducted focus groups to explore consumers’ knowledge and passion.

This comprehensive strategy work led to a powerful brand story that inspired to the current Snowboarders and young action sport target audience – “Find your flow ”

Lifestyle design also played an integral role in product design for the dual speed entry binding system and the boots design.

below the tasks Lifestyle design covered:

  • Brand Audit
  • Market analysis
  • User and Target audience interviews
  • Brand platform management
  • Brand experience
  • Brand message
  • Brand book
  • Brand manifesto
  • Snowboard graphics guide line
  • Photography
  • Packaging and retail experience

 

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