With over a decade of experience and prior to the new brand creative strategy development, Flow Sports and Lifestyle design completed a deep dive to uncover consumer insights, marketplace trends and whitespace opportunities. We conducted focus groups to explore consumers’ knowledge and passion.
This comprehensive strategy work led to a powerful brand story that inspired to the current Snowboarders and young action sport target audience – “Find your flow ”
Lifestyle design also played an integral role in product design for the dual speed entry binding system and the boots design.
below the tasks Lifestyle design covered: