grand trunk - outdoor products
Adventure Goods For The Road
Music and Fashion are at the core of the strategy for JAM. The entire line of products are an expression of Youth and Joy
CHALLENGE
The founders of Grand Trunk wished to share their love of adventure with the rest of the world, and this was the starting point for the new branding. To share this vision and get people fired up to wander the planet, to visit distant and uncharted places
APPROACH
We started with research into current trends in fashion as well as, a market analysis, and uncovering insights. This effort led to the development of a unique strategy for targeting a new market position.
RESULTS
The result is a family of smart travel bags that make the most of flexible interior space for compact, streamlined packing.The line stands out for its easy access, waterproof exterior and unique compression solutions to minimize bulk.
INDUSTRIAL DESIGN | STRATEGY | BRAND DESIGN | PACKAGING
A NEW FAMILY OF SOFTGOODS
These versatile travel organizers are designed for compact, streamlined packing. Easy access twin compartments separate laundry and other necessities. YKK expansion zippers double the cubic volume of the waterproof internal compartment, while the exterior features durable 600D water resistant nylon with compression straps to minimize bulk.
A FRESH LOGO
We wished to go back to the heritage and vision of the company: goods for the road. To us this meant ease of carrying and protecting of peoples valuables along the journey. This is what we wished to incorporate with a fresh new branding style.
EXPLORER COMPRESSION PACK CUBES
Made of a durable, scuff-proof nylon, the Explorer cubes compresses soft items such as towels, sweaters and parkas, to save space in a suitcase or backpack. Special compression zippers and straps facilitate minimizing bulk and saving precious space in your suitcase or backpack.
GRAND TRUNK BI-FOLD WALLET
Rugged, lightweight, waterproof, minimalist. This rugged wallet organizes and protects travel essentials with 2 zippered,waterproof pockets, security lanyard and RFID shielding.
GRAND TRUNK WEEKENDER TOILETRY BAG
Lightweight, packable design especially for trips where low bulk is essential. Minimalist. Holds a few days' worth of essentials. With waterproof zippers, a durable water-repellent exterior and interior, nothing leaks in or out. Superior protection, packed away or out in the world.
A STRATEGIC PROCESS
