hp - sprocket
Sprocket Printer & Camera
Concept development for an Instant Print Camera
CHALLENGE
Industry leader Hewlett Packard enlisted Lifestyledesign to imagine and bring relevance to the category of mobile digital photo printing with an eye on growth opportunities within the youth market.
APPROACH
Lifestyledesign leveraged ongoing cultural research and trends analysis, coupled with advanced integrative technologies, to innovate and develop an exemplary product line for this new category of products.
RESULTS
The resulting products are designed to make photography and instant photo-printing easy, fun, and stylish.
STRATEGY | INNOVATION | INDUSTRIAL DESIGN
SPROCKET PRODUCTS FAMILY
Concepts are for an integrated system comprised of a digital point-and-shoot camera + wireless instant printer
CAPTURE AND PRINT
Seamlessly capture and print your favorite shots
PLUG AND PLAY
The Sprocket camera has a built-in charging cable and integrated lens cover
SPROCKET 2-in-1
Camera and instant printer - Sprocket capture and print.
PROCESS BACKGROUND
DEEP DIVING INTO THE WORLD OF instant printer and camera
