Jam
Personal Audio Products
Music and Fashion are at the core of the strategy for JAM. The entire product line is an expression of youthful exuberance.
CHALLENGE
Lifestyle design was asked to reinvent the Jam brand and develop a design strategy, product line and packaging that would resonate and excite a youthful market.
APPROACH
We started with research and a market analysis of current fashion trends and personal audio advancements. This then drove development of a unique branding strategy, product DNA and industrial design of this comprehensive line of youth-oriented personal audio products.
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RESULTS
A fresh and exciting branding, product design and packaging approach for this line of 12 fresh youth-oriented audio products.
STRATEGY | BRANDING | INDUSTRIAL DESIGN | PACKAGING
BRANDING AND PACKAGING
