HOUSE OF MARLEY - WATCHES
Marley Watches
House of Marley is built on the principles of superior quality, sustainability and a commitment to charitable causes.
CHALLENGE
Lifestyle design was asked to help reinvent the Marley brand. The goal was to create a range of lifestyle focused products, including a new series of watches that would honor the name of Marley.
APPROACH
We started with research into current trends in fashion, wearable’s and audio to get a sense of the lifestyle we were designing for and the use-cases of the watch. It became clear that we needed to honor the conscious, simple, premium yet affordable values of the brand.
RESULTS
Expressive in the details yet refined in design, Marley watches are premiumly crafted personal accessories representative of the wearer's uniquely warm and tactile individual style, as well as their eco-conscious and earth-friendly social values.
INDUSTRIAL DESIGN | CMF STUDY | PACKAGING
A NEW FAMILY OF PRODUCTS
Our research found that consumers were looking for a charger that fits into the places you charge your phone the most, the home and office. Most wireless chargers are designed for a single user, a single purpose, and are not designed with either home or office environments in mind.
THE HITCH LEATHER WATCH
The Hitch leather watch is designed with eco-friendliness in mind. The bottom dial has FSC and sustainably sourced wood. The salvaged leather strap shows raw edges for casual Marley vibe feel.
THE HITCHWATCH
The Hitchwatch is designed with eco-friendliness in mind. The bottom dial has FSC and sustainably sourced wood. The textile straps are responsibly sourced.
BILLET LEATHER WATCH
This watch makes the classy outdoorsman. House of Marley brings you this Japanese analog watch with triple sub-dial, and a 100% vegetable tan leather band that screams sophistication and eco-friendliness.
THE STRATEGIC PROCESS
WATCHES - SUSTAINABILITY - A DEEP DIVE
