NESPRESSO

NESPRESSO //
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Nespresso, the worldwide pioneer and reference for highest-quality, perfectly portioned premium coffee.

Nespresso Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7,000 employees. In 2011, it operated a global retail network of 270 exclusive Boutiques with 16 Grand Cru coffee varities.

LifestyleDesign is thrilled to have in his Team Arnaud Lagrotte as Creative Director and Frederic Blaudeau as Brand and Strategy Director, been part of the success from start of Nespresso development and succes when the company persent to them a simple prototype of the 1st machine, with the only pitch” be the most unique and premium expenssive coffee in the world ” they were involed in all the process from scratch from the Definition of Global Brand identity , logo, brand book, packaging, retail products, accesories,  to the boutique concept pilot.

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