SIC Maui | SUP boards

Global Design Strategy, Brand platform and Graphics Board design
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SIC “Sandwich Islands Composites” is the vision of master shaper/designer, Mark Raaphorst. Mark has more than 20 years experience building surfboards, windsurfers and outrigger canoes. He is credited as being one of the pioneers of SUP and for creating some of the most winning race boards in the world. SIC boards are designed for speed and agility. Their sleek styling, piercing waterlines, quality craftsmanship and attention to detail have also earned SIC the reputation of being the “Ferrari of SUP boards”.
In 2012, SIC will debut it’s newest range of boards. They are inspired naturally by elite racing, but also from a lifetime of lessons learned.

Lifestyle Design crafted SIC maui brand platform and all boards graphic design. This range is simple, yet concise and will be offered in a few constructions that will meet the demands of the most elite competitors in the world.  SIC Boards.

  • Date: 2013-2014-2015-2016
  • Skills: Brand Platform, graphic design
  • Client: SIC MAUI - FLOW sport
  • Link: http://www.sicmaui.com/