LIFESTYLE DESIGN was contacted by SBCVA to revamp their brand image that been carried through the brochure, a new website and marketing campaign, events in early 2015.
Our Goal was to continued efforts to position Santa Barbara County as one of the world’s top wine regions, we needed to create an iconic and powerful image. By incorporating the region’s AVAs into the overall brand of Santa Barbara County, we create a unified message built on regional identity and individual personality.
Our branding team wanted to create an icon relevant for Santa Barbara County, to visually represent one of the best wine regions in the world. After exploring many design concepts, we are very proud with the final result. By incorporating the Mission, one of the most iconic symbols of California history into the design, it not only represents an integral part of the history of California, but it also reflects the heritage of Santa Barbara County. Additionally each of the Santa Barbara County American Viticultural Areas (AVAs) will be represented by a different colored version of the signature regional gold leaf logo.