Lifestyle Design is proud to be part of the SIC Maui family !

We crafted and teamed up SIC maui design team to create and develop the  brand platform management, brand story, brand attributes implementation (accessories, packaging, retails) and LIFESTYLE DESIGN designed all the boards graphics series 2014, 2015. 2016. Each year SIC maui has been awarded.

Last but not least, LIFESTYLE DESIGN Engineering team refined the design and engineered  the revolutionary system F.A.S.T. (Foot Actuated Steering Technology) that SIC created in the beginning.

The new system is focused on durability, reliability, serviceability and flexibility.

This range is simple, yet concise and we paid attention to every details to overall brand implementation. Mark Raaphorst’s SIC designs offer board shapes some of the most coveted boards on the water that meet the demands of the most elite competitors in the world.

SIC paddle board HAS IT ALL !

SIC Maui is the stand up paddling industry’s premiere manufacturer of high quality, race proven stand up paddle boards and accessories. Founded on the island of Maui and cultivated on a legacy of world class open ocean racing, SIC is an authentic stand up paddle board maker proud to lay claim to a heritage of designing the most winning board share together with out team of elite athletes, brand ambassadors and customers around the globe. Five Star Performance is our motto and we wear it with pride each day through our commitment to extending the SIC experience on and off the water to our growing family. SIC is committed to delivering the very best paddling can offer; for any condition, discipline or ability level.


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