Les Vins de Paris ® is an original and unique creation from our VP of Brand and Strategy, Fred Blaudeau. In addition of his passion for culinary art and foodies, Frederic Blaudeau loves wine and decided to mix his passion with his talent. The concept was to introduce Parisian history through a bottle of wine.
A beautiful design collection of 60 bottles was distributed in the finest and trendiest places in Paris such as the famous stores “La Grande Épicerie de Paris” and “Les Galeries Lafayette”, as well as numerous restaurants in the city, like Le Monmattre Hôtel in Paris 9eme.
Frederic also developed and adapted this concept for other major cities, including New York and Montréal.
Vins de Paris Advertising & Publicité