vuzix - Augmented Reality
Blade 2.0 Smart Glasses
Vuzix partnered with Lifestyledesign redefine the Vuzix BLADE Smart Glasses, aiming to create the most acceptable and relevant AR glasses in the market.
CHALLENGE
The primary challenge for gaining wide acceptance of AR eyewear is minimizing mass, actual (engineering) and perceived (design); they are bulky. Appeal to a broader spectrum of users is critical and depends on creating a comfortable, familiar aesthetic that denotes premium eyewear.
APPROACH
Lifestyledesign began with an in-depth analysis of the current AR and eyewear market, going wide to discover areas of untapped potential and broadening the scope of user appeal for AR glasses. We then worked closely with the Vuzix engineers to reimagine and reconfigure the electronic componentry to minimize physical bulk. Simultaneously, the design team worked to create forms, surfaces and functional details that would visually minimize the profile and infuse a premium eyewear, fashion-forward style.
RESULTS
The BLADE 2.0 incorporates the Vuzix team’s newly evolved, cutting-edge technology into a refined and elegant frame design that enhances the tech functions and brings AR glasses into the world of premium eyewear and full-time use.
INDUSTRIAL DESIGN | STRATEGY
EXPLORING CONTEMPORARY WEARABLES
A human centered design process
