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BODYGUARDZ - PROTECTION
iPhone Protective Cases 2019
Bodyguardz partnered with Lifestyledesign to develop a fresh branding and design strategy for their new line of premium iPhone cases. The project started with research and team collaboration to delineate overall aesthetic directions for new case designs, and then developing compelling new case interior solutions based on the Design Strategy and Innovation findings. The primary goal was to communicate the story of “rich and refined yet simple” exteriors combined with visually compelling interiors offering best-in-class protection.
STRATEGY | INDUSTRIAL DESIGN | BRANDING