[US] [CAPABILITIES] [APPROACH]
stay inspired
We work in concert with your team to tap into nonlinear sources of inspiration and creativity to discover expansive possibilities, and to help clarify what’s right for your business. We then translate that into product roadmaps, brand strategies, physical products and digital experiences that help your business thrive.
500+
PRODUCTS DELIVERED
TO MARKET
25+
LARGE SCALE INNOVATION
PROGRAMS COMPLETED
35+
DESIGN STRATEGIES
EXECUTED
WE CREATE CATEGORY DEFINING PRODUCTS AND BRANDS THAT DRIVE INNOVATION AND ADD BUSINESS VALUE for our CLIENTS
Our diverse world class team has a proven track record of delivering successful products to market that drive business growth and inspire organizations. Our relentless attention to craft drives a deep understanding of the nuances of each program and fortifies the productive relationships we forge with partners.
HOW WE GOT HERE
Our growth has been organic; developed alongside the demands of our ever changing world. We’ve worked in every facet of the design process; and businesses from around the world come to us to help them manage everything from strategy to engineering.
Strategic Collaborator
[We provide services for every step of the way]
STRATEGY
BRAND STRATEGY
PRODUCT STRATEGY
DESIGN STRATEGY
PRODUCT ROADMAPS
MARKETING & TREND RESEARCH
CATEGORY CREATION
DESIGN
INDUSTRIAL DESIGN
UI/UX DESIGN
BRAND DEVELOPMENT
DIGITAL CONTENT CREATION
PACKAGING & BRAND COLLATERAL
CONTENT DEVELOPMENT
DEVELOPMENT
ENGINEERING
PROTOTYPING
3D PRINTING
SOURCING
MANUFACTURING LIAISON
DESIGN STRATEGY
Strategy Requires Creativity - Creativity is one of the most powerful forces in business, and design is the strategic business tool that provides it with direction and value. We begin by identifying and understanding the target customers, then framing opportunities that inspire products and experiences that delight and differentiate. We then evaluate those opportunities and build a sound business case to support them. We help companies envision their future, articulate the right thing to do, and create a plan to get there. We combine best practices in process growth and design thinking with the knowledge to rapidly scale category-defining new businesses.
BODYGUARDZ | UNDERARMOR | HOUSE OF MARLEY
INDUSTRIAL DESIGN
Through refined aesthetics and technical expertise, we develop aspirational products that perform exceptionally well, exude iconic style, and drive business success.
FLOW BOARDS | INTOUCH HEALTH | BUSHNELL
INNOVATION BY DESIGN
Our comprehensive, human-centered approach to innovation consistently delivers exceptional newness and intrinsic emotional rewards that keep consumers coming back. We have the bandwidth and organizational structure to drive innovation and push the boundaries of future business success. Our process begins with deep research and problem identification, leading to an understanding of user needs, followed by iterative idea generation to create new product and category ideas. Whether the need is for new products or new categories, the process is scalable and always presented in an accurate visual form to aid in the decision-making process.
PELICAN | SCOSCHE | LANDER
PRODUCT DEVELOPMENT
In addition to our full range of in-house development capabilities, we work closely with global services and suppliers, providing design liaison for continuity in Design for Manufacturing (DFM), engineering, sourcing, packaging, prototyping and 3d printing.
ZYRIS | SCOSCHE | FLUIDSTANCE
BRAND STRATEGY
Brand Strategy is a disciplined program that defines a future-facing direction for the company based on its core values. Our approach for developing a strategy begins with understanding the current brand perception both as internal company ethos and external consumer perception. This enables outlining opportunities and challenges of positioning and execution for the internal teams, buyers, and consumers. Understanding and challenging the existing brand positioning is a pivotal tool for reinforcing brand relevance and enhancing its value in the market.
BODYGUARDZ | GSI OUTDOORS | HOUSE OF MARLEY
TREND RESEARCH
Research into social, consumer and market trends provides insights and understanding of the challenges for innovation and growth. Our collated research results help to establish anchor points of brand strengths to leverage, and to identify opportunities for tightening or adjusting course. Working with brands around the world, we use Trend Research to create scalable visual stories to help them construct the future.
HP | VUZIX | TRUMEDIC
CMFG DESIGN
High-level CMFG (Color, Materials, Finishes, Graphics) is the key to infusing subtlety and nuance into new concepts. Beginning early in the development process, we utilize high definition digital techniques to finesse the quality and execution of CMFG at the very highest level. This often triggers early insights and innovations that are not readily apparent in sketches and other visual expressions.
LANDER | LIVANA | PATAGONIA
EYEWEAR DESIGN
Lifestyledesign has been at the forefront of eyewear design for over 20 years, working with premium brands in categories from ski googles to high-end sunglasses and fashion-leading frames. We design eyewear that meets the challenges of active, outdoor life with subtle ruggedness, finely tuned detail, and sophisticated style.
COSTA | SERENGETI | BOLLE
SUSTAINABILITY
We are highly proactive in doing our part to optimize the balance between sustainability and market profitability in our projects whenever possible. To the extent that our clients and partners are similarly committed and receptive, we identify and promote recycled and recyclable materials, eco-aware sourcing, and responsible manufacturing methods and resources.
BUREO | HOUSE OF MARLEY | FLUIDSTANCE
we’ve been in this game for a while
WE WORK with brands from VASTLY different industries
PROCESS WITH PURPOSE
Lifestyledesign provides end-to-end innovation that can start well upstream in the creative process or anywhere along the development arc. Ideally, we collaborate with partners at a project’s inception, asking questions, collecting information, and defining a strategic point of view. Our highly experienced team provides a full range of cross-disciplinary services from brand strategy and product DNA to initial ideas, innovation, industrial and graphic design, engineering, and factory sourcing and liaison. We work across these disciplines for most of our clients to turn great ideas into satisfying product experiences that transform businesses.
IDEA TO REALITY
The demands of each design program vary; but the steps to go from the initial brief to delivery share similarities
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