DRAGON - SUNGLASSES
IT’S A FRAME OF MIND.
CHALLENGE
Dragon is a leading eye-wear and accessories brand focused on products for the sport/active youth lifestyle, Their dual mission is to support the best athletes with the best products, while remaining connected to core retailers and consumers. Lifestyledesign was chosen to design the Dragon Mansfield Sunglasses, a revamping of a classic style combined with the newest frame materials and technology
APPROACH
Lifestyledesign’s Santa Barbara location, the quintessential hub of high style and all things ocean and mountain-related, affords us a unique immersion in West Coast fashions, trends, sports and activities. Our intimate knowledge of coastal California lifestyle was key to developing an in-depth design strategy for the new Mansfield.
RESULTS
the Italian-made Mansfield mixes the familiar with the fresh to present a new postmodern classic, fusing the sophisticated lines of a timeless silhouette with innovative design details. The proven performance of the lightweight, 100% UV blocking shield-style Shadow lens ensures comfort and optimal eye protection in all environments.
PRODUCT | CMF
THE DRAGON MANSFIELD
Sophisticated lines of a timeless silhouette, innovative design details, the Italian-made Mansfield mixes the familiar and the fresh into a new postmodern classic.
