HOUSE OF MARLEY - Headphones and Speakers
Personal & Sustainable Audio
House of Marley’s eco-conscious identity was created in collaboration with the Marley family to carry on Bob Marley’s legacy of love for music and planet.
CHALLENGE
We were tasked with developing a line of personal audio products based on the values of singer/songwriter and legend, Bob Marley. The Marley brand has achieved unparalleled market success and defined a new space in the industry.
APPROACH
We started with uncovering insights through research into current trends in fashion and audio as well as a focused.market analysis. This effort led to the development of a unique strategy for carving out a new market position.
RESULTS
With the resulting strategy guiding our design process we developed a family of audio products pairing eco-conscious materials with sophisticated design, substantially elevating the Marley brand in the crowded audio market.
INDUSTRIAL DESIGN | STRATEGY | BRAND DESIGN | PACKAGING
A NEW FAMILY OF PRODUCTS
The House of Marley product family was built on the principles of optimum quality, sustainability and a commitment to charitable causes. All Marley products are designed to enhance the enjoyment of music through superior product experiences. House of Marley’s eco-conscious identity was created in collaboration with the Marley family to carry on Bob Marley’s legacy of love for music and the planet.
LIBERATE BLUETOOTH SPEAKER
This portable sound system has a cover made from House of Marley's exclusive REWIND material and a bamboo rear panel. Its four 1-inch speakers allow for playback, while an integrated microphone lets it function as a speakerphone.
GET TOGETHER BLUETOOTH SPEAKER
Wirelessly stream music with the GET TOGETHER™ Bluetooth portable audio system. The built-in rechargeable battery, Bluetooth, and convenient 3.5mm input make it easy to connect a variety of devices and fire up your tunes whenever and wherever you need them. The exclusive Rewind™ fabric cover and natural bamboo front and back panels are beautiful and sustainable.
A STRATEGIC PROCESS
DEEP DIVING INTO THE WORLD OF PERSONAL AUDIO
MARLEY BRAND FOUNDATION
LOGOTYPE, BRAND STANDARDS AND IDENTITY GUIDELINES
