SCOSCHE
FOLD and GO
With the introduction of Apple's MagSafe charging technology, lifestyledesign had the opportunity to partner with Scosche and explore the exciting new possibilities. By combining the strengths of MagSafe technology and Scosche's consumer product expertise, we set out to uncover uncharted opportunities in the market.
Our journey involved delving into the intricacies of the technology, understanding the needs of our users, and navigating the ever-changing market landscape. This resulted in the creation of several new product categories, including the Scosche Fold and Go.
This accessory seamlessly folds into an upright mount, allowing you to magnetically attach and charge your phone with ease. When folded flat, it reveals a cleverly integrated cable management system, providing users with a convenient solution for storing and transporting their device.
INNOVATION | INDUSTRIAL DESIGN
INNOVATION | INDUSTRIAL DESIGN
CONTEXT
In the beginning of our process, we develop a comprehensive framework essential for a profound understanding of the product, its user base, and the interplay between them.
OPPORTUNITIES
At the heart of our design process lies a fundamental principle: the power of problem and opportunity identification. We believe that a successful design is born from a deep understanding of the challenges and possibilities that exist within a given context.
CATEGORIES
We then methodically structure our preliminary sketches into categories that align with the most promising opportunities within the market landscape.
