serengeti- winter collection
Sunglass Line and Brand Development
Premium Sunglasses designed and built for clarity and endurance
CHALLENGE
Serengeti has been committed to developing the world’s most advanced sunglass lens technology for over 45 years. They partnered with Lifestyledesign to reimagine their company design DNA as they target new markets.
APPROACH
Lifestyledesign has been Serengeti’s design partner for over ten years. Through strategy, innovation and compelling design, our team has helped Serengeti become a world leader in premium, performance eyewear.
RESULTS
Our latest additions to the Serengeti line include the Savio, Bergamo and Livio models shown below.
INDUSTRIAL DESIGN | STRATEGY
FULLRIM ROUND
HALFRIM UNISEX
HALFRIM TORTOISE
SQUARE AVIATOR
