serengeti- EYEWEAR Design
Sunglass Line and Brand Development
Premium Sunglasses designed and built for clarity and endurance
CHALLENGE
Serengeti has been committed to developing the world’s most advanced sunglass lens technology for over 45 years. They partnered with Lifestyledesign to reimagine their company design DNA as they target new markets.
APPROACH
Lifestyledesign has been Serengeti’s design partner for over ten years. Through strategy, innovation and compelling design, our team has helped Serengeti become a world leader in premium, performance eyewear.
RESULTS
Our latest additions to the Serengeti line include the Savio, Bergamo and Livio models shown below.
INDUSTRIAL DESIGN | STRATEGY
SAVIO
With a modern vintage feel, round shape and double bridge, the Savio offers a distinguished fashionable look while optimizing performance and comfort.
BERGAMO
This latest model of the Serengeti Sport Nylon collection offers optimum coverage with its base 8 shape and large temples. A subtle play of materials and textures gives this model a lifestyle feel perfect for both active and relaxed activities.
LIVIO
One of the “It” models of the Serengeti Nylon/Rubber Collection, Livio has an elegant, soft liner that provides a stylish twist to this subtle sport design.
ANDREA
Stunning from any angle, Andrea brings a touch of feminine glamour wrapped in warm tones and premium details.
SPELLO
Spello has a navigator shape and features double-injected rubber temples mixing hard rubber on the external side for a sporty look, and softer rubber on the inside for maximum comfort. Bright colors inside the temples spice up this timeless design. The wire core inside the temples allows easy adjustment, and a customized fit.
PROCESS BACKGROUND
serengeti Premium EYE-WEAR
