UAG- STRATEGY + DESIGN
[U] BY UAG
The [U] line of cases by UAG are designed with inclusivity as well as the same ethos that established them as a leader in device protection.
CHALLENGE
Develop of a line protective cases that maintained the legacy of UAG while establishing a new tone and design position suitable for an underserved inclusive audience.
APPROACH
Beginning with an in depth understanding of our users and the market, we established a visual tone and criteria for our design position.
RESULTS
The result is the creation of a new line of cases as well as a strategy that establishes the position and approach for design for the future of the [U] brand.
INDUSTRIAL DESIGN | STRATEGY
